...is an English idiom for an obvious truth that is being ignored or goes unaddressed. It is based on the idea that an elephant in a room would be impossible to overlook, thus people in the room who pretend the elephant isn't there might be concerning themselves with relatively small and even irrelevant matters compared to the looming big one.

 

The term refers to a question, problem, solution, or controversial issue that is obvious, but which is ignored by a group of people, for example out of embarrassment or taboo. The idiom can imply a value judgment that the issue ought to be discussed openly, or it can simply be an acknowledgement that the issue is there and not going to go away by itself.

 

That is the basic premise for our second book and our 2008-9 speaking schedule!

 

 

or

 

Come see these concepts at some of the upcoming conferences we will be presenting at including dates in San Francisco, Seattle, Dallas, Detroit, and Washington D.C. at Secure World Expo.